Mirror, Mirror, on the Wall Which Restaurant is the Cleanest One of All?
Alejandra Edwards-Garcia, Marketing Analyst
When restroom complaints become a restaurant’s main opponent, vanquish them with the oldest trick in the book: facility cleanliness. This simple practice will become your knight in shining armor, rescuing you from potential bad reviews. The restaurant’s overall appearance will influence patrons’ trust and their opinion of your food’s quality.
Looks Matter Beyond the Table
The saying “we eat with our eyes” doesn’t stop at the plate. In fact, the most telling moment for a customer at a restaurant doesn’t generally happen at the dining table. Even if the food looks amazing, housekeeping issues will surely take your patrons’ attention from their plates. That flavorful sirloin steak paired with mash potatoes and warm butter rolls, won’t be enough to retain their patronage.
The Ugly Reflection
According to a recent Harris poll survey, 86 percent of U.S. adults associate the sanitation of a restaurant's restroom with the cleanliness of its kitchen. If you’re familiar with running a dining business, it shouldn’t come off as surprising. The bathroom, after all, is part of the full dining experience. Just imagine all the things one restroom visit can expose; clogged toilets, foul smells, overfilled trash cans, and empty amenities. Besides the inconvenience of using a dirty bathroom, customers will conclude that the restaurant is operating with dirty hands. A revelation that can cost you more than nauseated patrons.
Dirty restrooms can cost a business a loss in sales, referrals, and even partnerships. A survey by Zogby International, states that 4 out of 5 consumers will avoid a restaurant, altogether, if they’ve experienced a dirty restroom. Operating a business with unmaintained facilities, in the internet era, can splash a mess beyond the bathroom walls. Potential new patrons will soon read about your poorly unkept bathrooms or worst: see it for themselves. Making them want to no longer patronize your restaurant. The big takeaway here: words spread just as fast as germs do!
No Sorcery Required
Consumers are developing greater awareness of how to limit their exposure to germs, especially in public places. Having this in mind, consider investing in an intelligent restroom design. Touchless bathroom fixtures enable customers to touch public surfaces the least possible. Automatic toilets and sinks paired up with high-speed hand dryers can lead to beyond magical consumer experiences. Besides satisfying clients, they can help you earn LEED certification credits. Most importantly, they can help boost the hygiene of the entire restaurant. A site worthy of magic!
A Happy Ending
After all, there is room for happy endings. Leave dirty bathrooms behind once and for all- see your amenities through your patron’s eyes. Remember, every detail impacts a guest’s perception. Begin reaping long term earnings by simply improving your restroom’s design.